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Did you know TikTok is also a search engine? Users are increasingly turning to TikTok to find information, tutorials, and reviews. Optimizing your videos for search, or TikTok SEO, is crucial for discoverability. Here's how to do it.

1. Understand How TikTok Search Works

TikTok's algorithm looks at various signals to rank search results, including keywords in your caption, on-screen text, and even the words you speak in your video.

2. Keyword Research for TikTok

Think like your target audience. What terms would they use to find your content? Use the TikTok search bar to see what autocomplete suggests. These are valuable keywords.

3. Optimize Your Video's Text Elements

Include your primary keyword in your caption, ideally near the beginning. Use the on-screen text tool to add relevant keywords directly into the video frames. This is a powerful signal for the algorithm.

4. Leverage Your Audio

TikTok automatically transcribes your video's audio. Speaking your keywords clearly can help the algorithm understand your content's topic and rank it appropriately in search results.

5. Strategic Hashtag Use

Don't just use the most popular hashtags. Use a combination of broad hashtags (e.g., #food), niche hashtags (e.g., #veganrecipes), and specific hashtags (e.g., #lentilbolognese) to target different search queries.

6. Encourage Engagement

Videos with high engagement (likes, comments, shares, saves) are often prioritized in search results. Create content that encourages interaction and builds a community.